eToro: Scaling First-Time Depositors Through In-App Programmatic

Our Strategy

We leveraged Appalgo’s Outcome DSP to identify and scale the combinations driving the highest-quality users across in-app programmatic inventory.

With First-Time Deposit (FTD) as the primary conversion goal, we continuously optimized across apps, placements, SSPs, audiences, creatives, and campaign signals to maximize FTD conversions and unlock incremental scale.

By optimizing toward the actual business outcome rather than top-of-funnel metrics, we were able to continuously shift investment toward the combinations delivering the strongest performance.