DramaPops: Driving Subscription Growth Through In-App Programmatic & CTV

We leveraged Appalgo’s Outcome DSP to identify and scale the combinations driving the highest-quality subscribers across in-app programmatic and CTV inventory. With paid subscriptions as the primary conversion goal, we continuously optimized across apps, placements, audiences, creatives, contextual targeting, and app-category segmentation to maximize subscription conversions and unlock incremental scale. At the same time, we closely monitored ROAS and subscriber value, allowing us to balance acquisition volume with revenue efficiency and direct investment toward the inventory delivering the strongest returns.