How did appalgo’s UA strategy impact Surfshark’s app growth

At this stage, we gathered key data regarding the client’s audience & product, including its historical users’ behavior, flow, target market, KPIs, and a thorough analysis of their competitors. This holistic approach ensures a comprehensive understanding essential for effective strategy development.

We tested different traffic sources and creative approaches, quickly finding the best-performing campaigns for each channel and location. Our focus was finding placements with high volumes of new users who started their free trial, eliminating channels and placements that failed to translate into subscriber conversions.

Upon achieving stable performance, our focus shifted to scaling for increased volume. At this stage, we expanded channels and drove larger-scale conversions, all while maintaining quality benchmarks and efficient performance standards along with focusing on placements which brought higher long-term subscription rate that enhanced the client's LTV.