Privacy Policy

Appalgo Ltd. Privacy Policy

Last Updated: September 4, 2025

APPALGO Ltd. (“Appalgo,” “we,” “us,” or “our”) is committed to protecting the privacy of users who visit our website www.appalgo.com (the “Site”) and our business partners, including advertisers and publishers (“you,” “your”).

This Privacy Policy explains what information we collect, how we use it, and your rights under applicable privacy laws, including:

  • The Israeli Protection of Privacy Law, 1981

  • The EU General Data Protection Regulation (GDPR)

  • The California Consumer Privacy Act (CCPA/CPRA)

By using our Site, registering as an advertiser or publisher, or engaging with us, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

We may collect the following types of information:

a. Personal Information (PII):
Information you provide when registering, contacting us, or requesting information, such as:

  • Name, job title, company name

  • Email, phone number, mailing address

  • Communication identifiers (e.g., Skype/Zoom ID)

b. Non-Personal / Technical Data:
Information collected automatically when you visit the Site, including:

  • Browser type, IP address, operating system

  • Device identifiers and mobile advertising IDs (IDFA, GAID)

  • Pages visited, referring/exit pages, time/date stamps

  • Cookies, pixels, SDKs, and other tracking technologies

c. Business Partner Data:
When you work with us as an advertiser or publisher, we may collect campaign data, reporting information, and account preferences.

We do not knowingly collect information from children under 18.

2. How We Use Information

We use your information to:

  • Provide and manage our services (campaign delivery, reporting, optimization)

  • Improve our Site and user experience

  • Prevent fraud, invalid traffic, and ensure security

  • Respond to inquiries and provide customer support

  • Send marketing communications (with opt-out options)

  • Comply with legal obligations

We do not sell your personal information.

3. Advertising Services

As a demand-side platform (DSP) and marketing agency, Appalgo enables advertisers to reach audiences across mobile, in-app, CTV, and other digital environments. In connection with these services, we (and our partners) may process non-identifiable information such as:

  • Device identifiers and advertising IDs (e.g., IDFA, GAID)

  • IP addresses, browser and operating system information

  • Interaction data (ad views, clicks, installs, conversions)

We use this information to:

  • Deliver ads and measure performance

  • Prevent fraud and invalid traffic

  • Optimize targeting and reporting

  • Provide aggregated, anonymized insights to advertisers

This data is not used to directly identify individuals, and we do not combine it with names, emails, or payment details.

End users can manage their preferences by adjusting browser or device settings, and by using industry opt-out tools such as the Network Advertising Initiative and Your Online Choices.

4. Legal Bases for Processing (GDPR)

For users in the European Economic Area (EEA), we rely on the following legal bases:

  • Consent: for cookies, marketing, and optional data you provide.

  • Contract: to provide services when you register as an advertiser/publisher.

  • Legitimate Interests: such as improving services, fraud prevention, and analytics.

  • Legal Obligation: where required by law.

5. Sharing of Information

We may share your information only as necessary to:

  • Work with service providers (hosting, analytics, fraud prevention)

  • Collaborate with business partners for ad delivery and reporting

  • Comply with legal requests or regulatory requirements

  • Protect our rights, security, or the safety of others

  • Complete a merger, acquisition, or sale of assets (with notice to you)

We do not sell or rent personal data to third parties.

6. Cookies, Pixels & Tracking

We and our partners use cookies, pixels, SDKs, and other identifiers to:

  • Deliver and measure ads

  • Improve campaign performance

  • Prevent fraud and abuse

  • Provide a better user experience

Your Choices:

  • Adjust browser settings to block or delete cookies.

  • Opt out of interest-based ads via the Network Advertising Initiative or Your Online Choices.

  • Email us at sales@appalgo.com to request opt-out.

7. Your Rights

Depending on your location, you may have the following rights:

  • Israel: right to access and correct your information.

  • EU/EEA (GDPR): rights to access, rectify, erase, restrict processing, data portability, and object to processing.

  • California (CCPA/CPRA): rights to know what data we collect, delete your data, opt out of sale/sharing, and non-discrimination for exercising these rights.

To exercise your rights, email us at: sales@appalgo.com.

8. Data Retention

We retain personal information as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Technical and aggregated data may be retained for analytics and security purposes.

9. Security

We use industry-standard measures to protect your information, including:

  • SSL encryption for sensitive data

  • Restricted access to personal data by authorized staff only

  • Secure servers and backup protections

However, no method of transmission over the Internet or storage system is 100% secure. Use of our Site is at your own risk.

10. International Data Transfers

As an Israeli-based company, we may transfer your information to servers and partners outside your country, including the United States and the European Union. We ensure such transfers comply with applicable data protection laws.

11. Minors

Our Site and services are not intended for individuals under 18. We do not knowingly collect data from minors. If we become aware of such collection, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If changes are material, we will notify you via email (if available) or by posting a notice on the Site before changes take effect.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us:

Appalgo Ltd.
Menachem Begin 7, Ramat Gan 514950047, Israel
Email: sales@appalgo.com
Phone: +972 0548183827