Airalo: Accelerating Quality Customer Acquisition Globally

The Solution

Appalgo developed a multi-market acquisition strategy combining In-App and Connected TV (CTV) advertising to engage relevant travel audiences at different stages of their customer journey. The strategy centered on audience segmentation, market-specific targeting, and continuous optimization of traffic sources and campaign delivery. By incorporating post-install performance signals into the optimization process, Appalgo focused on identifying users with a higher likelihood of activating their eSIMs and making subsequent purchases. This approach aligned campaign targeting and optimization with Airalo's key business objectives, prioritizing customer quality and long-term value over acquisition volume alone.